Copywriting Can Make or
Break your Web Site.
If
you've ever tried to write your own copy, you know what
a nightmare it can be. Writing those long sales pages? How
do you even know what to put in those things? And how do
you know if you're writing your copy in a way that optimizes
your search engine traffic and converts people
into sales once they're on your site?
There
are loads of "how to write copy" books and programs
out there, but in the end, if you're not a trained writer
with the talent and skills to know what really converts
and keeps you out of trouble with the search engines,
you're really just shooting in the dark. Copywriting just
isn't something that anyone can do, and it's such
a critical part of your small business marketing, it would
be crazy to try to do it yourself.
We
focus on writing for micro-entrepreneurs and solo professionals,
but we've written sales copy for retail outlets as well.
Here are just a few of the sites we've worked on and helped
to achieve success:
The
Happiness Factor
ErinParenting
TweetFormula.com
Business
in Blue Jeans
The
Experts Series
The
Drummer Shop
TheEcoDivas
To start your
project today, contact us at leo@denimdreamteam.com.
Our Process:
We start with a brief initial consultation
with Susan Baroncini-Moe, CEO of Business in Blue Jeans.
You'll talk about what you're looking for in your copywriting
-- your target market, your small business goals, the tone
of voice you want to strike, the unique phrases that you
use regularly that you'd like to see in your copy, and more.
Susan will give you an official quote and you'll start your
project.
We'll invite you to send us your own
writing samples, including articles you've written, copies
of your e-zine, copies of your books, and any audio samples
you have of yourself talking. This helps us to make sure
we've captured that which makes you uniquely you
in your copy. In some cases, if we're writing copy for a
book or audio program, we may ask you to send us a sample
copy, so we can make sure we're covering all the important
points of that product.
About a week after we receive all
of your materials, we'll send you your first document. This
will be just 2-3 pages of copy -- a sample to use to make
sure we're striking exactly the right tone you want to convey
to your audience. Once we have your feedback on the initial
document, we'll provide more copy and continue revising
until you're happy.
All told, the process can take anywhere
from 14 to 60 days, depending on how many pages we're writing
and how complex the content is.
Our Fees:
We can charge in a variety of ways:
Micro-Entrepreneur Site (service
professional, expert, author, info-preneur, etc.,)
|
$1997
up to 10 pages
or $250/page |
| Editing |
$150/page |
| Retail site (catalog, online shopping,
etc) |
$5/product
$250/information page |
| Other writing (includes one
sheets, bios, press releases, articles, blog submissions,
email newsletter articles, etc.) |
$65/hour |
To
start your project today, contact us at leo@denimdreamteam.com.
